Lil' Bit Crawfish Boil

Challenge: create and develop a toy to embody the culture around crawfish boiling. Solution: As a team of four, we brought this concept to creation. The logo was designed not only to show the crawfish, but to also include its pincers in a clever way by holding the words "boiling co." The concept for the packaging is influenced by the wood in the paddle and by an overall rustic tone. Roles: Logo design, packaging concept & design