Campaign 1: Seasonal brand awareness
This campaign won an honorable mention at the 2019 UCDA Design Awards
Campaign 2: Social media mini series
Florida Poly Seasonal Ad Campaign
Challenge: Create a fall ad campaign around the start of football season highlighting the university's creative and innovative spirit while taking into account that the university does not have a football team. Solution: Two design directions were developed: one was a higher-level brand campaign and the other was a sports-themed, social media mini campaign. The brand campaign featured students representing the four areas of STEM partnered with a headline differentiating the university. The deliverables included both print and digital ads. The second campaign was created with a more playful tone for our social media audience. Common football lingo was paired with relevant situations as a lighthearted take on traditional football campaigns. Roles: Art direction, graphic design, photo retouching