Challenge: Update the Florida Medical Association’s annual magazine to reflect its refreshed brand.
Solution: There was a concern the name of the publication referred to the brand incorrected, so it was updated to FLMed: Florida Medical Association’s Annual Magazine. The magazine layouts feature a fresh design with the FMA blue throughout. Generic stock images were replaced with branded graphics. The use of monochromatic images contrast the applied pops of blue for a balanced, professional tone.
Roles: Editorial design, graphic design